Security systems corporate

This was the client’s first real foray into video. The key challenge was to describe the business as a whole, each of its key services, but keep the video as short as possible and allow the viewer to contextualise everything as the video went on.
The source was a tight script from the marketing agency and a concept for the logo graphics which highlighted the many-as-one structure and allowed the various divisions to be chained together.
The shoot was a single day at various proximate locations, plus a supplementary short session further away. We purposely put the CEOs intro within the main office so as to give an inclusive feel to the company.
Following completion the final phase was to get the client live on YouTube and get the channel branded and keyworded properly.


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