How long does it take to produce an event video?

  I was asked last month to quote for filming at an event in June this year. That's a days shooting and production of a highlights video to use for promotional purposes. We do a lot of that kind of thing, so no problem there. I duly sent an outline quote to the customer. He then asked how quickly I could turn the video round. I said, all things being equal, a few days, probably quicker. We get asked to do fast turnaround jobs, so this was not an issue. His reason for asking? The production company who had filmed last June had still not delivered the video... in December.read more

Monitoring video sound

More than once I have been filming on location – invariably at an event – and noticed other videographers in action. Naturally I’m always interested in what equipment they are using, and to some extent how they are using it. One particular thing I find curious is those operators who are not using professional grade monitoring headphones. They may have a professional camera (often something like a DLSR), a proper tripod, a shotgun microphone and even a wireless microphone setup. Yet they are listening to the recorded sound on iPod headphones. This feels like a dangerous practice. Why spend all that money on gear and then eschew the final £200 or so?read more

Working with, not just for, clients

In the 8 short years since I moved to focussing purely on 'corporate' video work, the video marketing world has simply ballooned. Not a day goes by that there aren't more upward trending stats, more advocates, more success stories. The volume of video being created by businesses of all sizes is reflected in our own figures on the retention of customers and the portfolio of the work we're being asked to do.read more

Audio for video production

Producing good video content is often reliant on having good audio to go with the visuals. We have a testimonial that often comes to mind, from a client who recognised that we were focussing as much on audio as video. For the type of work that we do it often isn't rocket science. For corporate work it's about close mic-ing and our weapon of choice is the lavalier (lapel) mic. Have you ever noticed on e.g. BBC how the microphone is pointing down and not up? That's a tip we got many years ago and always mic this way - I think the BBC is not a bad role model. We also do the usual things around trying to avoid phone interference and using spaces with good acoustics and low background noise where possible. When we're shooting events we carry gear so that we can get a direct audio feed from the sound desk or in-house PA wherever possible. We also have radio mics positioned in the most effective place, as well as the on-camera mic. read more

Getting your video seen

When it comes to getting your promotional video in front of its audience, be it the corporate video, the explainer, the vidcast etc., an important question is whether a “pull” or “push” approach is favoured. This is one of the things we think about and advise on at the earliest stage on the project as it can have an impact on not only the video itself but on wider things within the client's business. We've seen it first hand. read more
Making films and videos is a discipline where creativity is important, but not at the expense of technical & other skills and knowledge. When implementing video marketing for a business, as well as areas of grey (like creativity where anything is possible) there are places where there are right and wrong answers. I thought I'd have a pop at trying to identify some of the ingredients of a business video. You may want to hire for 'creativity' or on the basis of price, but there should be a lot more going on. read more

The value of video

It is said that one of the best marketing tools is branded merchandise because it is paid for once and then remains in the hands of potential clients for a long time. You probably have a branded ballpoint laying in one of your desk drawers. Low unit cost, high longevity. We think business video marketing scores well on potential cost per view, cost per lead, and longevity. Let's have a look at some of the competitors. read more

The importance of a good video brief

Sometimes a video brief is created in a silo where a lack of relevant knowledge and/or consultation can be damaging. Expectations can be set incorrectly within the business and for the video provider. The impossible can be pre-sold. The brief can be dramatically misaligned with the budget. Stakeholders can be omitted at various stages, leading to specification changes, shoot postponements or cancellations. Failure to recce a location, seek required permissions, or keep appropriate persons in the loop can lead to disappointments. Government by committee can risk pleasing all and pleasing nobody. Here are a few examples of it not being "alright on the night"; read more

Video Pre-Production

We consider that good execution of preproduction is important in the success of the video project. The list of things that can come under the umbrella of preproduction is not only huge but also very variable depending on the nature of the video project. Items on the clients tick list are predominantly of a marketing planning nature, or should be, and ours are mostly technical or creative, but the sweet spot is where all align towards the end goal. read more

Video is a specialism

This week I spoke to a prospect who had been disappointed by the previous video that his company had had produced. It is not the first time that I have heard about a company using an agency or provider who have jumped on the video bandwagon to the detriment of their client’s satisfaction. I am a firm believer in specialisms. Marketing is a discipline made up of many specialisms, and so is video production. When a client asks for a voiceover, I don’t do it myself. My overriding aim is to produce the best product I can, not to think I can do everything and charge handsomely for it. I hire a specialist. read more