A lighting company promo video, tightly scripted for a 1-minute award entry. Comments were very favourable, not only about the video itself but about the value we added to the process.
UK Rail project films
HSUK is a challenger bid to the HS2 project. The client brief was to create a long-form promotional video to be used to support the bid and explain the design to stakeholders including Press and Government.
The initial creative task was to take a loose brief and derive a cohesive concept for the video, one which would not entail extended shooting or high-cost post-production. This contrasts with the HS2 explainer videos which have been painstakingly created at huge budget.
From this we worked with the client to plan key points to draw out, interview participants, and required graphics.
Over a number of weeks the elements – on-location interviews, branding, informational graphics, flexible digital 3D map – came together into a 30-minute edit.
This was revised as other elements of the PR campaign evolved, necessitating supplementary shooting and graphics.
From this, a 3-minute web edit was produced to coincide with the launch of the project website.
Every step of the way, we advised on storyboard, which bid elements needed to be further drawn out in the narrative, potential logistical filming issues, how to integrate graphics to help tell the story – a very value-added engagement.
We produced this new client security systems corporate video, visiting a number of locations on the shoot day. As part of the project we also undertook script revisions and graphics work.
1.5 million Views for a handful of dental How-To videos is not too shabby – it’s all about using good searchable video titles and keeping the content informative.