One of our favourite ever projects, despite needing something like 30 setups in 8 locations in the course of a day. This was an early use of the Canon 5D and it proved its worth in focussing attention onto subject matter and away from sometimes stark backgrounds.
Podiatry web video
This Hampshire podiatry clinic used client testimonials as an integral part of their corporate video. We accomplished all the filming in 1 day, having worked on the brief via Skype so as to save travel miles.
The testimonials were paired with owner voiceover recorded onsite, venue shots, and mocked up shots of working practices, all using actual staff and patients. To this end all the elements were scheduled so as to be the most time efficient in terms of participants giving up their day.
“Many thanks for the video we are extremely pleased with it.”
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The programme involves creating videos around various subjects and harnessing the power of niche keywords to generate excellent SEO – 450k views to date on YouTube.
We liaised with both graphic designer and web designer to ensure harmony. We created bespoke animated idents, and a new playlist-rich YouTube channel.
This is a good example of multiple uses of the same footage, and not throwing away great content that couldn’t be squeezed into a 3 minute video. We filmed at a weekend so that the full surgery was available and there was no interruption to patients or revenue earning appointments.