One of our favourite ever projects, despite needing something like 30 setups in 8 locations in the course of a day. This was an early use of the Canon 5D and it proved its worth in focussing attention onto subject matter and away from sometimes stark backgrounds.
Healthcare video content
We have started working with this client on a range of healthcare video content.
With a very content-rich website, based on many blog posts, the programme involves creating videos around these subjects and harnessing the power of niche keywords to generate excellent SEO.
We are liaising with both graphic designer and web designer to ensure harmony. We have created bespoke animated idents, and a new playlist-rich YouTube channel.
The testimonials were paired with owner voiceover recorded onsite, venue shots, and mocked up shots of working practices, all using actual staff and patients. To this end all the elements were scheduled so as to be the most time efficient in terms of participants giving up their day.
1.5 million Views for a handful of dental How-To videos is not too shabby – it’s all about using good searchable video titles and keeping the content informative.