One of our favourite ever projects, despite needing something like 30 setups in 8 locations in the course of a day. This was an early use of the Canon 5D and it proved its worth in focussing attention onto subject matter and away from sometimes stark backgrounds.
Healthcare video content
We worked with this client on a range of healthcare video content.
The programme involves creating videos around various subjects and harnessing the power of niche keywords to generate excellent SEO – 450k views to date on YouTube.
We liaised with both graphic designer and web designer to ensure harmony. We created bespoke animated idents, and a new playlist-rich YouTube channel.
YouTube viewership was designed from the outset to be a key part of the video strategy for this client, and our ability to partner throughout the entire journey from shoot to online was a pillar of the ongoing success that has been achieved.
A huge programme of content was planned, in the form of FAQ videos covering myriad medical subjects. Critical to gaining organic reach on YouTube was a comprehensive library of researched keywords, broken down by niche. It was also important for us to gain an appreciation of how all the subjects interrelated.
The output was a large spreadsheet of topics, their groups and sub-groups, related keywords and list of planned videos. This enabled us to prepare the YouTube channel from scratch, prior to content creation, including dozens of Playlists.
Each video was then given its pre-ordained list of specific keywords and placed into relevant Playlists. Video descriptions were related directly to matching pages on the client website, and videos embedded from YouTube onto the most appropriate web page. This was done by directly accessing the clients website backend, using a logon specifically created for us. Thus, when a video had been filmed, the editing, onlining, playlisting, keywording and embedding were all handled by ourselves, relieving the client of a huge administrational burden.
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The testimonials were paired with owner voiceover recorded onsite, venue shots, and mocked up shots of working practices, all using actual staff and patients. To this end all the elements were scheduled so as to be the most time efficient in terms of participants giving up their day.
2 million Views for a handful of dental How-To videos is not too shabby – it’s all about using good searchable video titles and keeping the content informative.