As part of a marketing campaign to attract new business to 3 areas in Brent, London, we undertook filming of the high street areas and spoke to local businesses. One of the key drivers was to make each video highlight the specific qualities of each area, necessitating careful shot selection.
The three areas then needed to be ‘tied together’ in some way in the finished video, so we used a graphic to walk the customer through the flow of the video.
The videos were delivered to a deadline, including working remotely during vacation time.
Shorter versions were then created for a social media campaign.
Please see further videos on our Vimeo channel.
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To sympathetically show off the rooms we used the DSLR in conjunction with a lot of movement in the shots, to avoid the video looking like a photo slideshow. In the edit, two versions of the film were created for different purposes.
We produced this new client security systems corporate video, visiting a number of locations on the shoot day. As part of the project we also undertook script revisions and graphics work.
One of our favourite ever projects, despite needing something like 30 setups in 8 locations in the course of a day. This was an early use of the Canon 5D and it proved its worth in focussing attention onto subject matter and away from sometimes stark backgrounds.