One of our favourite ever projects, despite needing something like 30 setups in 8 locations in the course of a day. This was an early use of the Canon 5D and it proved its worth in focussing attention onto subject matter and away from sometimes stark backgrounds.
Medical test demo
We were asked by Excalibur Health to produce a medical test demo showing users and businesses how to conduct a COVID-19 test.
The studio shoot took place under COVID safe conditions.
The programme involves creating videos around various subjects and harnessing the power of niche keywords to generate excellent SEO – 450k views to date on YouTube.
We liaised with both graphic designer and web designer to ensure harmony. We created bespoke animated idents, and a new playlist-rich YouTube channel.
The testimonials were paired with owner voiceover recorded onsite, venue shots, and mocked up shots of working practices, all using actual staff and patients. To this end all the elements were scheduled so as to be the most time efficient in terms of participants giving up their day.