One of our favourite ever projects, despite needing something like 30 setups in 8 locations in the course of a day. This was an early use of the Canon 5D and it proved its worth in focussing attention onto subject matter and away from sometimes stark backgrounds.
Medical FAQ DVD
As filming would be taking place in a hospital there were concerns over acoustics so I visited Romford for a recce and to talk through the project with the consultant.
A DSLR was used to give the video an attractive look and to suppress the background. Shooting was done at 6pm when normal working had ceased, however we were interrupted for a few minutes when a machine in theatre started beeping and we had to track down someone who could locate and silence it!
The edit was designed to be a marriage of slides, images and surgical videos, intercut with the main talking head. It was broken down into sections by title cards. Most of the images and slides provided had to be updated into the correct font, or photoshopped to size.
Due to the complex and technical nature of the project, an interim edit meeting took place. I met the client and we worked through the video on the laptop, identifying assets not yet provided and repositioning others to cover edit points.
Further edits took us to the finished product, which was encoded into a file with specific parameters suitable for its hosting site.
As the video contains privileged information, we cannot share it here.
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The testimonials were paired with owner voiceover recorded onsite, venue shots, and mocked up shots of working practices, all using actual staff and patients. To this end all the elements were scheduled so as to be the most time efficient in terms of participants giving up their day.
The programme involves creating videos around various subjects and harnessing the power of niche keywords to generate excellent SEO – 450k views to date on YouTube.
We liaised with both graphic designer and web designer to ensure harmony. We created bespoke animated idents, and a new playlist-rich YouTube channel.