In 2015 we worked on a visual property tour video promo for an instant-letting country house apartment complex.
The project was shot on DSLR to provide good-looking imagery, and most of the shots involved motion of the camera, to avoid the video looking like a photo slideshow.
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Shooting a promo for a horsebox manufacturer, the endless static interior and exteriors were in need of a lift. Solution: sucker a GoPro to the boot of the car and lead the van down a country lane. Results? 56,000 video views and £50k in new business very quickly.
To sympathetically show off the rooms we used the DSLR in conjunction with a lot of movement in the shots, to avoid the video looking like a photo slideshow. In the edit, two versions of the film were created for different purposes.
With over 5000 views on YouTube to date, this has been a great outcome. One of a few times when I’ve got to play wannabe Masterchef cameraman. I filmed a pop-up restaurant and had fun playing with camera angles and trying not to get in the way!