We brought a new product to life with this atmospheric product teaser video trailer.
This product teaser video for the launch of a new screwdriver had the brief that the product should never be clearly seen. I had the vision of a partially lit object on a plinth, with “lightning” going on around it. The first part was relatively easy; the latter was achieved using photographer’s flash guns. One of my favourite achievements to date.
After a planning session we shot everything in a day – logistically complex given the brief.
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To sympathetically show off the rooms we used the DSLR in conjunction with a lot of movement in the shots, to avoid the video looking like a photo slideshow. In the edit, two versions of the film were created for different purposes.
Getting 1 dog to sit and stay? Probably easy. Getting 4 to sit and stay for 30 seconds simultaneously? While their owners walk out of shot? It took us minutes, rather than hours. Good dog!
Shooting a promo for a horsebox manufacturer, the endless static interior and exteriors were in need of a lift. Solution: sucker a GoPro to the boot of the car and lead the van down a country lane. Results? 56,000 video views and £50k in new business very quickly.