This product teaser video for the launch of a new screwdriver had the brief that the product should never be clearly seen. I had the vision of a partially lit object on a plinth, with “lightning” going on around it.
Product promotional films
This has to rank as one of the more unusual projects we’ve done. A digital agency contacted us needing 4 short videos to be used on a trade fair stand. The catch was that the videos were going to be played on TVs hung vertically, so they needed to be shot in portrait mode.
The only realistic option was to use a DSLR as they are used to being operated in both orientations. It would also help us achieve a more shallow focus, drawing attention to the subject. A further challenge was the use of autocue in conjunction with an awkwardly mounted camera, and the connection of a monitor.
The result wasn’t pretty but it worked.
Scripts were provided by the client, and we sourced a location and presenter.
As the video contains privileged information, we cannot share it here.
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Otherwise known as the shoot that happened before we all went for lunch with Gary Lineker. I mentioned in passing that I’d filmed him 10 years earlier. His passing comment was that he’d see me in another ten. Top man, and proof that its OK to meet your heroes.
This was an edit project, pulling together snippets of 20 different existing videos, and adding bespoke graphics to produce a launch campaign video.