We worked in 2012 with Beard Construction on a video to promote their business, through the use of project customer testimonials. As their portfolio is broad the decision was taken to use case studies from opposite ends of the client spectrum to show the diversity of capability.
Commercial laundry promo
The brief from this client was not only to produce a corporate laundry business video that highlighted a specific part of their operation, but which was then well optimised on YouTube so as to deliver maximum SEO benefit.
We have delivered. As well as a video that was very well received, the run rate on Views on YouTube is 5 times their previous business video. This doesn’t happen by accident.
The difference is achieved by keeping the video length manageable, the script tight and focussed on benefits and USP, and the visuals illustrative.
This was followed up by liaising with the web designer to get the right keywords and then implementing them on YouTube and leveraging Playlists as well.
As a result, Empire Laundry are a very satisfied client. So much so that they invited us back a year later to update the video.
This is a good example of multiple uses of the same footage, and not throwing away great content that couldn’t be squeezed into a 3 minute video. We filmed at a weekend so that the full surgery was available and there was no interruption to patients or revenue earning appointments.
One of our favourite ever projects, despite needing something like 30 setups in 8 locations in the course of a day. This was an early use of the Canon 5D and it proved its worth in focussing attention onto subject matter and away from sometimes stark backgrounds.