The brief from this client was not only to produce a corporate laundry promo video that highlighted a specific part of their operation, but which was then well optimised on YouTube so as to deliver maximum SEO benefit – 9000 views to date in fact.
Internal project retrospective
In mid November 2016 we were contacted about delivering a video for an internal presentation on 8th December.
Following an aborted meeting due to client illness, we had a conference call on 28th November to discuss storyboard and scheduling. The shoot was relatively simple in nature; a series of short interviews intercut with slides and environmental shots.
Hurried preparations were made, and I drove to Lincoln for the shoot which took place on 29th PM and 30th AM. The draft edit was put together that night and made available to the client.
On 1st Dec, following a breakfast shoot for another client in Uxbridge, I went to London to meet the client for an edit meeting which lasted until end of day.
The following day additional collateral was provided and this was edited in, with missing items identified by the end of day Friday, leading to an edit update on the Saturday. Much of this haste was driven by limited client availability the following week leading to the deadline. We also has to deal with a tightly controlled client IT network which made file transfer at risk from firewalls. The solution was to upload draft edits to our YouTube channel where they could be viewed privately.
Further edit amendments requested by the client were dealt with up until the deadline. The final video was then sent through using a workaround.
As the project uses sensitive information we are not able to share it here.
Lots of creative freedom in this promo, using a combination of DSLR, time-lapse, motion time-lapse and interview. The hardest part was cutting out so much usable material to keep the video under 2 minutes!
One of our favourite ever projects, despite needing something like 30 setups in 8 locations in the course of a day. This was an early use of the Canon 5D and it proved its worth in focussing attention onto subject matter and away from sometimes stark backgrounds.