This product teaser video for the launch of a new screwdriver had the brief that the product should never be clearly seen. I had the vision of a partially lit object on a plinth, with “lightning” going on around it.
Product promotional films
This has to rank as one of the more unusual projects we’ve done. A digital agency contacted us needing 4 short videos to be used on a trade fair stand. The catch was that the videos were going to be played on TVs hung vertically, so they needed to be shot in portrait mode.
The only realistic option was to use a DSLR as they are used to being operated in both orientations. It would also help us achieve a more shallow focus, drawing attention to the subject. A further challenge was the use of autocue in conjunction with an awkwardly mounted camera, and the connection of a monitor.
The result wasn’t pretty but it worked.
Scripts were provided by the client, and we sourced a location and presenter.
We have been asked not to share the videos.
We produced a series of 5 software demo videos for DigitalPC, showcasing their online publishing services, app, and publications. The videos combine a professional presenter with screen captured demos of the products.
Shooting a promo for a horsebox manufacturer, the endless static interior and exteriors were in need of a lift. Solution: sucker a GoPro to the boot of the car and lead the van down a country lane. Results? 56,000 video views and £50k in new business very quickly.