This was a PR video production project with a 2-day turnaround. We visited Great Ormond Street hospital in January 2015 to cover the visit of DJ and charity patron Sara Cox, who was supporting this excellent cause.
Charity promo videos
We worked with this local charity to put together a series of 3 videos for different audiences, which promote their services and raise awareness.
This project spotlights a couple of key areas about how businesses need to think about the use of video, and also how I encourage them to think about efficiencies and unseen opportunities;
– thinking about who the business needs to connect with and tailoring the messages
– using the same interviewee to deliver content for multiple videos
– gathering supplementary shots during one shoot for use in another video
– shooting when opportunities arise even though the exact use of the material is not known
This is a good example of multiple uses of the same footage, and not throwing away great content that couldn’t be squeezed into a 3 minute video. We filmed at a weekend so that the full surgery was available and there was no interruption to patients or revenue earning appointments.
An interview undertaken after a charity brand launch event at a prestigious London venue. We set up the shot and then joined the client and attendees for canapés with patron HRH Prince Philip.