Charity promo videos

We worked with this local charity to put together a series of 3 videos for different audiences, which promote their services and raise awareness.

This project spotlights a couple of key areas about how businesses need to think about the use of video, and also how I encourage them to think about efficiencies and unseen opportunities;

– thinking about who the business needs to connect with and tailoring the messages
– using the same interviewee to deliver content for multiple videos
– gathering supplementary shots during one shoot for use in another video
– shooting when opportunities arise even though the exact use of the material is not known

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