Service videos too. Basically if you want to showcase, demonstrate, or go into detail about one part of your offering, a self-contained video is the way to go.
Years ago we advised a client not to showcase 4 products and their business together in 1 video, but to create separate videos. The result was that a customer was able to find what they wanted quickly and get the insight they needed to spend £50k. We get excited about a result like that.
It’s all about understanding what your customer wants to know. Not rocket science. And we should know, given that Chris trained as a rocket scientist. True fact.
Under this remit we also include things like software demos – usually screen-capture based, product launches & individual product showcases.