Product videos can be an excellent way to give your audience more information about their intended purchase, whether this be a service or a physical item. This also includes software demos & apps, and property / venue tours and showcases. Service videos too. Basically if you want to showcase, demonstrate, or go into detail about one part of your offering, a self-contained video is the way to go.
This might take the form of a member of staff explaining a particular service to a defined audience, target recruitment as a single video, or explain a current initiative.
Years ago we advised a client not to showcase 4 products and their business together in 1 video, but to create separate videos. The result was that a customer was able to find what they wanted quickly and get the insight they needed to spend £50k. We get excited about a result like that.
It’s all about understanding what your customer wants to know. Not rocket science. And we should know, given that Chris trained as a rocket scientist. True fact.
Under this remit we also include things like software demos – usually screen-capture based, product launches & individual product showcases.
A real point of difference in our offering is that we not only recognise the power of YouTube but work hard to make it work for our clients. After all, if nobody is going to watch your video, why make it?
Of course there are the traditional elements of key-wording and hyper-linking to consider but there is more to the effective use of this most powerful medium than you will get from a ‘top 5 tips’ article. There’s nuance and subtlety, experience and we’ll say it again, hard work to consider as well.
Our ‘numbers’ stack up and they are traceable, uncomplicated and completely unambiguous, we deliver more YouTube viewers than other video producers – in fact over 4 million and counting.
Getting more traffic to your videos on YouTube is not a black art, and we don’t pretend it is. We just want to raise your content above the level of everyone else who thinks the Upload button is the magic bullet. As we asked right at the beginning of our website ‘Where is the value in a corporate video?’…well, here is a value: It is in the viewing figures, not just quantity but quality.
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