A style that can help your clients and potential clients appreciate the value that you can add to their business by showing them real-life examples of how you have helped others, case studies are great video tools.
Particularly effective when appealing to narrow or niche markets that can traditionally be difficult to reach, the case study can be highly targeted showing specific features and benefits.
We have had a great deal of success recently with IT projects and in particular ICT implementations that can be challenging to articulate due to the very precise nature of the business.
Designers and others in the creative industries can also use the case study video to show examples of their work for specific sectors.
When your best sales tool is your portfolio of work, this may be a great way to go.