250,000 views in just 2 years for this client! YouTube viewership was designed from the outset to be a key part of the video strategy for this client, and our ability to partner throughout the entire journey from shoot to online was a pillar of the ongoing success that has been achieved.
YouTube setup, branding & management
YouTube setup work was just one part of our service provision for this client. The YouTube channel work centred around the basics – settings, playlists, branding, links, keywords.
We optimised keywords, rectified incorrect settings, deleted invalid keywords, and improved descriptions. Viewing figures increased as a result, and the channel was much better aligned with the brand.
Playlisting of owned and external content helped to group the company’s activities, and creating above-the-fold playlists for the current event ensured viewers were directed there.