250,000 views in just 2 years for this client! YouTube viewership was designed from the outset to be a key part of the video strategy for this client, and our ability to partner throughout the entire journey from shoot to online was a pillar of the ongoing success that has been achieved.
Our initial YouTube consultancy engagement with Rubiks Brand was to streamline their existing YouTube channel and content prior to a PR-focussed event which would be driving a spike of content to the channel.
Key work was to delete irrelevant videos, keyword, and playlist. The keyword review on over 50 videos found that historic uploads had generated meaningless keywords and phrases, which were all replaced with improved SEO words. The visible lack of search results under key phrases highlighted that the poorly optimised existing content was badly damaging YouTube and Google SEO.
Playlisting of owned and external content helped to group the company’s activities, and creating above-the-fold playlists for the current event ensured viewers were directed there.
This client relationship is ongoing in both video production and YouTube optimisation.
YouTube setup work was just one part of our service provision for this client – there’s playlisting, regular uploading, branding, creation of video graphics…
We optimised keywords, rectified incorrect settings, deleted invalid keywords, and improved descriptions. Viewing figures increased as a result, and the channel was much better aligned with the brand.