We’ve been working on video production for this client since 2013 and have been undertaking YouTube channel management and direct uploads to their YouTube channel for much of that time.
YouTube channel SEO
YouTube viewership was designed from the outset to be a key part of the video strategy for this client, and our ability to partner throughout the entire journey from shoot to online was a pillar of the ongoing success that has been achieved.
A huge programme of content was planned, in the form of FAQ videos covering myriad medical subjects. Critical to gaining organic reach on YouTube was a comprehensive library of researched keywords, broken down by niche. It was also important for us to gain an appreciation of how all the subjects interrelated.
The output was a large spreadsheet of topics, their groups and sub-groups, related keywords and list of planned videos. This enabled us to prepare the YouTube channel from scratch, prior to content creation, including dozens of Playlists.
Each video was then given its pre-ordained list of specific keywords and placed into relevant Playlists. Video descriptions were related directly to matching pages on the client website, and videos embedded from YouTube onto the most appropriate web page. This was done by directly accessing the clients website backend, using a logon specifically created for us. Thus, when a video had been filmed, the editing, onlining, playlisting, keywording and embedding were all handled by ourselves, relieving the client of a huge administrational burden.
This client relationship is ongoing in both video production and YouTube optimisation.
YouTube setup work was just one part of our service provision for this client – there’s playlisting, regular uploading, branding, creation of video graphics…
As part of the consultancy session we discussed keywords, an area where there was very little knowledge within the business. We regularly advise clients to use their website’s keywords, or those used in Adwords, as a good start point for keywording on YouTube.