Playlisting of owned and external content helped to group the company’s activities, and creating above-the-fold playlists for the current event ensured viewers were directed there.
YouTube channel reorganisation
An early part of our work with Dr Taylor – via his PR – was a reorganisation of his YouTube channel so that visitors could identify his business areas.
This involved hierarchical Playlists of both owned and 3rd-party content.
We also optimised keywords, rectified incorrect settings, deleted invalid keywords, and improved descriptions.
Viewing figures increased as a result, and the channel was much better aligned with the brand.
Further work with the client involved filming and editing additional projects.
We’ve been working on video production for this client since 2013 and have been undertaking YouTube channel management and direct uploads to their YouTube channel for much of that time.
YouTube setup work was just one part of our service provision for this client – there’s playlisting, regular uploading, branding, creation of video graphics…