YouTube channel reorganisation

An early part of our work with Dr Taylor – via his PR – was a reorganisation of his YouTube channel so that visitors could identify his business areas.
This involved hierarchical Playlists of both owned and 3rd-party content.
We also optimised keywords, rectified incorrect settings, deleted invalid keywords, and improved descriptions.
Viewing figures increased as a result, and the channel was much better aligned with the brand.
Further work with the client involved filming and editing additional projects.

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