How Long Is A Piece Of String?
It will be obvious to both those that commission corporate videos and those that produce them that price
(cost) is often a sticking point, or a reason not to go ahead in the first place.
Leaving aside (for now) the cost vs. value debate, return on investment and all that good stuff, what is actually the issue sometimes is perceived
cost of video production.
The easy way to lay this ghost to rest is to not condemn video to a guilty verdict before examining all the evidence. That is – take a few meetings with possible video producers to ascertain what is possible with the budget you have.