The Video Edit
It’s an interesting question – where is the video made – on the shoot, or in the edit studio?
The logical answer is both - you can’t do without the raw material, and you can’t do without some degree of organizing, decision-making, adding, subtracting, polishing etc. But the balance of time needed on both disciplines varies greatly between projects.
When discussing projects with clients, what we’re going to shoot and how, there sometimes comes the statement ‘And then you’ve got all the editing to do.’ And often, without wanting to denigrate the importance of this step, I can say ‘Yes, but it’s not rocket science’ (and as an Astrophysics graduate – I speak from a position of strength!).
Looking at a project which is essentially a short single-take piece to camera, the hard work is not in the video editing, it is in the preparation. If the client has their message right, and is aware that cutting and pasting is not an option if they want the video to look slick, then it’s a matter of selecting the best Take. If the sound, lighting and framing are right, how much hard work is there to do?