On the surface, the case for using video in your business is compelling. I could use up all the space in this article quoting the latest statistics, but you can readily find those online.
When you are talking about the dramatic impact on Google rankings, the ease of conveying information, the preference for consumers to watch video rather than read text, the marked improvement in converting visitors into leads, and the growing trend for the adoption of video by businesses of all sizes, the case makes itself. Social media platforms are even giving greater priority to video in their newsfeeds.
We live in a visual world – TV, Skype, FaceTime, YouTube
- even the growing trend for business networking as a marketing strategy – so the question should be, “Given that we all thrive on a visual and personal connection, why is video marketing NOT the norm?”