“Lies, damn lies, and statistics”
If you don’t believe in statistics, then switch off now and have a good day!
If a picture is worth a thousand words, then at 25 frames per second, video is worth 1.5 million words a minute! That would tax even the best touch typist. So does that make video a better investment of time than pure written copy?
A couple of Video Statistics: comScore reckon that over 45% of internet users watch one video a month, with the average user being exposed to over 30 videos a month. So if you’re in the video marketing arena, you have a good chance of being seen by the 100 million users who watch a video every day.
Does it work? 85% of customers are more likely to buy a product after seeing a video about the product. In the service industry, where the people you are dealing with is important, getting real connection with your customers is undeniable in its power to move people up the buying curve.
A survey from Forbes found that 75% of executives watch business videos every week – 50% watch on YouTube and 65% visit the website afterwards.
In my mind, those last two numbers are really important. YouTube seems to be the social media, content sharing, and marketing platform that businesses don’t grasp the importance of. Yet here is evidence that without at least giving this channel a chance to work for you, you are missing half your audience. And by ‘giving it a chance’ I mean more than just the Upload button – a real investment of time to understand what works and why. Included in that is making sure that you don’t miss all those executives who want to click through to your website but can’t or don’t feel compelled to do so.
I’ll finish with another number. 100% of businesses who don’t at least embrace the possibility of online video will never know whether it could work for them.