Our core business is video production – shooting and editing – but this is not in itself the magic bullet to more sales. As outlined elsewhere, proper planning and marketing of the video are very important in making video work for your business.
The production process starts with the video concept, working through storyboarding and scriptwriting. Sometimes these elements are more precisely drawn, on other occasions (e.g. shooting a live seminar) the key work takes place in the edit.
When the form of the video is known, the ingredients of shoot location (e.g. suitability for brand image, sound recording, hire cost), delivery method (e.g. to camera, off camera, on-screen interview), production values (budget), timescales and shoot duration are discussed.
This preparatory work can involve liaising with your marketing department or consultant, image consultant, presentation coach, copywriter, or PR advisor. Where these influencers are not available to you, we use the benefit of our expertise, and our knowledge of you and your business, to guide you.
When it comes to the shoot, we work as efficiently as possible whilst making the process as smooth and easy as we can. At the end of the shoot it is important that you are happy that we have achieved your aims, before we call it a day. The process is inevitably organic to some degree, as we work through details and unexpected obstacles. We use as few people behind the camera as possible, to make things cost-effective and efficient.
The edit process incorporates additional static content and branding, in conjunction with the brief and the storyboarding, to arrive at a draft edit for your review. We then revise until the final edit is approved.
The review process usually takes place by iterative online file transfer, although collaborative editing sessions can be useful where a high degree of creativity is involved or options are multifarious. We can edit in our studio or using a laptop whilst at your premises or a neutral location.
The above notwithstanding, video content does not have to be generated from our cameras. You may shoot material yourself, have an existing library of footage, use animations or screen captures, or still images with voiceover. All these still produce ‘videos’ that offer engagement, and they can be an economical approach to broadening your portfolio, but they all need to be put in front of your customers, and this is a key area in which we offer help and advice.
For further details on our Video Production services, please view the Ratecard for guidelines.
For further details on our Video Marketing services, please view the Ratecard for guidelines.