Video as Social Media

New kid on the block?

I’m going to share with you a great new social media platform I’ve been using for my business. The first bit of good news is that it’s free, and you can use it as often as you like. Like all good social media channels, the more you put in, the more you get out. It’s global, as you’d expect, and it’s been around for a surprisingly long time, so no ‘Emperor’s New Clothes’. It’s used by businesses and consumers alike, so you can connect with both audiences. You can create a well rounded business profile, with hyperlinks to your website, brand colours, a business bio, and clicks to other social media accounts. You can post status updates, gather followers and ‘Likes’, post comments and share your favourite content. There is a feed for all your friends activity on the channel, and recommendations for things you might like. The more you engage, the better your visibility. The best part for businesses is the SEO opportunities.  There are lots of keyword and meta-tagging opportunities and the integration with Google is amazing.  Content ranks extremely well, not to mention the impact it can have on the way you can connect with customers. Anyone using this channel properly has a great potential headstart on competitors, because luckily for you there are a lot of suboptimal profiles and engagements going on - it can be easy to stand out from the crowd. And ‘properly’ doesn’t mean consuming vast amounts of time or money, or needing lengthy training. So what’s the catch, you might ask? Well, you have to actually create some useful content to share, something that engages potential customers, and generates credibility and consistency. Much like any other social media platform. So, why not give it a go?   Oh, and it’s called YouTube.