Top 10 Video Production Tips

Top 10 Video Production Tips

The proliferation of video and online video hosting platforms is a result of both the democratization of video production and the appetite for consumption of the end product. This causes a double-edged sword – it is much easier for anyone to create content, but much more likely that it will get lost in the digital universe. The further danger for businesses, specifically small business owners, is that creating poor quality video content risks consigning them to the also-rans. One thing to be careful about is the definition of ‘quality’. High definition camcorders are the norm nowadays, and hence the differentiators between high and low ‘quality’ videos are not the pixel count and colour reproduction, but the actual content on the screen and how the camera is handled. Arguably at the end of the day the thing that will decide whether you achieve customer engagement, and hence sales/loyalty/ awareness, is the content and not the ‘quality’, but it isn’t hard to see that shoddy videos will turn off more viewers than more polished ones, especially if you are in a premium sector. The good news is that if you are budget-constrained, you don’t need to employ a professional (although it is worth doing you homework to check whether that side of things is more feasible than you may think), you just need to remember a few simple things.

Here’s my Top 10 Home Video Tips

  1. Never film the subject (usually you!) with your back to a window or strong light source. Ideally have light on your face.
  2. Set up the shot (‘frame’) so that you are the most important thing – not a picture or a plant. If you aren’t wearing a top hat, don’t leave lots of space in the shot above your head.
  3. Don’t have distracting things going on in the background, very bright lights, or computer monitors – as they can flicker on video.
  4. Wear colours that contrast with your surroundings i.e. don’t sit in front of a white wall wearing a white shirt.
  5. Avoid noisy environments. Switch off your mobile phone. Take the landline off the hook. You don’t want to be doing multiple ‘takes’.
  6. If you are using a webcam, you need to get into the habit of looking at the camera, not the screen. The difference is slight but noticeable.
  7. Leave a couple of seconds of ‘stillness’ at the start and end when shooting i.e. don’t start speaking until you are sitting comfortably after hitting the Record button.
  8. Speak from the heart, not from a script. The more you give yourself to learn, the harder it will be to get it right.
  9. Have a reason for the viewer to watch the video, and give them a reason to continue to engage with you, or, ideally buy.
  10. Take the money you have saved by shooting your own video and spend it on getting the video out there in front of your customers. A video which has amassed 9 viewers on YouTube after 6 months was hardly worth your effort, was it?
Good luck.