Tag Archives: video production

Join the video revolution

What’s holding you back? Three top barriers to businesses harnessing the power of video marketing are Fear of the camera Perception that it is expensive Belief that it doesn’t work Cure for the second – talk to some video people. … More…

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Video trailers for business

Promotion through video trailers Film studios do it. TV channels do it. YouTube ads do it. Even authors do it. Trailers. Generating advance public awareness of a forthcoming product, service or event. Setting the marketing machine in motion, warming up … More…

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Video : Skill vs experience

How important is related experience? On a recent client shoot, one of the great lines in his script was a quote “Whatever got you here won’t get you there”. It’s an encapsulation of the need to move forwards, try new … More…

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Basics of framing on video

Get in the frame Creating a good looking shot is as important in video as it is in photography. Even if you are shooting video yourself and you don’t have a great environment, it is a good idea to at … More…

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Editing the video

The Video Edit It’s an interesting question – where is the video made – on the shoot, or in the edit studio? The logical answer is both -  you can’t do without the raw material, and you can’t do without … More…

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Watch out for copyright

Don’t let copyright music trip you up I came across a great blog this week and wanted to share the sentiment with you. Did you know that if you include copyrighted music as part of your video, YouTube can block … More…

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Video production takes time

Filmmaking is 90% waiting In a January 1994 Premiere magazine interview about the film The River Wild, Kevin Bacon commented that he had worked with everybody in Hollywood or someone who’s worked with them. Six Degrees of Kevin Bacon is a parlour game based on the “six degrees … More…

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Using text on video

5 Tips for Text and Captions The use of text and captions on corporate and promotional video can be an important part of conveying your message. With the wide availability of consumer-level editing software, screen capture tools and the ability … More…

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Video product demos

How-To’s generate customer goodwill Today’s blog is on a topic that resonated with me a few times in 2012, and came up in a blog by Digital Accomplice this week, so I thought I’d share it. How often have you … More…

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Video – Time is money

Low cost, Low value? It was disappointing to come across another DIY video this week that seemed to jar with the brand positioning. If I was running a 25 year established B2B business, I wouldn’t consider camcorder footage of the … More…

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Beware the Backlight

Video – Backlit subjects One of the enemies of all video cameras, but more especially phone cameras and webcams, is backlight. When the subject you are shooting (which may be you!) is between the camera and a strong light source, … More…

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Implementation of video

Video – What EXACTLY is your plan? In this blog I know I’ll touch upon some things I’ve mentioned before, but the real world experience has borne them out this week. The new customer enquiry started with the fabled ‘How … More…

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Don’t fear the camera

Fear of The Camera There are a lot of potential fears associated with joining the business video revolution. Some are understandable, some are universal, many are misplaced, and most can be overcome. There seem to be two main types. Fear … More…

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Tips for presentation filming

Seminar / Presentation / Workshop filming Tips   Filming presentations is a great way to generate cost-effective content. The material is already in place, as is the venue, and nerves are not focussed on performance for the camera. You can … More…

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Consistency in Video Marketing

What does ‘consistency’ mean when it comes to video marketing? Fundamentally there are two aspects – Brand consistency, and Production consistency. Brand consistency tells us that all aspects of the marketing mix must be not only identifiable with the business … More…

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True Cost vs True Value

True Cost vs True Value of Video A key criticism often levelled at social media is that it is hard to measure ROI, and yet it is a tool that consumes many hours of time. Because it is simple, prevalent … More…

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Don’t rely on luck for video success

Garbage In, Garbage Out Reward, in many areas, is highly dependant on knowledge and effort. Success through luck is all very nice, but not an ideal business strategy. Creating a ‘viral’ video is not a matter of science, otherwise it … More…

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Video Content Release Strategies

Creating a successful Video campaign Video as a leading delivery mechanism for great content is almost undeniable, but with the opportunity for audience engagement comes risk. Not a bad ‘Gerald Ratner’ risk, but specifically a ‘defeat from the jaws of … More…

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What is your difference?

Use video to showcase your uniqueness. It’s been encouraging recently to have discussions with two potential clients who were USP focused when thinking about their corporate video. Whilst every customer is different, and all our video production work is bespoke, … More…

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Is Your Video Audience Engaged?

“Attention is the product.” This was a great phrase I heard recently at a seminar I was filming, delivered by a successful entrepreneur and networking guru. Essentially, as choice grows, the digital medium takes over our lives, and always-on becomes … More…

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Video : How hard can it be?

Video is hard. Yes, it may be a over-simplification of the view of many businesses, but given the great untapped opportunity for many companies to grasp video, it must be a barrier. But if video is hard, how do millions … More…

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Everybody’s Doing Video

Video is everywhere. “It’s a great thing.” “A great communication method.” “It draws in customers.” “It’s better than pages of web text.” “I know I need to be doing it.” Just some of the comments I hear about video. Seems … More…

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