Tag Archives: Corporate Video Pricing

Video can cost more than money

Are you paying too little for video? “It’s unwise to pay too much, but it’s unwise to pay too little. When you pay too much you lose a little money, that is all. When you pay too little, you sometimes … More…

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Video – Time is money

Low cost, Low value? It was disappointing to come across another DIY video this week that seemed to jar with the brand positioning. If I was running a 25 year established B2B business, I wouldn’t consider camcorder footage of the … More…

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True Cost vs True Value

True Cost vs True Value of Video A key criticism often levelled at social media is that it is hard to measure ROI, and yet it is a tool that consumes many hours of time. Because it is simple, prevalent … More…

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Video : How hard can it be?

Video is hard. Yes, it may be a over-simplification of the view of many businesses, but given the great untapped opportunity for many companies to grasp video, it must be a barrier. But if video is hard, how do millions … More…

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What your £99 video can do

How To Leverage That Cheap Video You have responded to an offer to get a little video shot for your business for £99. You’ve walked away with a short clip, probably a talking head, that should be a great promo. … More…

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Video as Social Media

New kid on the block? I’m going to share with you a great new social media platform I’ve been using for my business. The first bit of good news is that it’s free, and you can use it as often … More…

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Video : The Mobile Friendly Medium

Mobile Digital For All We live in a world where the rise of the mobile device is forcing businesses to think about how their websites are accessed, and hence to evaluate the user friendliness of the design. Separate mobile websites, … More…

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Corporate Video Pricing

How Long Is A Piece Of String? It will be obvious to both those that commission corporate videos and those that produce them that price (cost) is often a sticking point, or a reason not to go ahead in the … More…

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The Fear of ‘Doing Video’

Video – Feel The Fear and Do It Anyway! You have a great business. You have a good brand. You have a professional website. You do marketing. You even do social media! So what’s next? Where’s the edge? What’s your … More…

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