One of our favourite ever projects, despite needing something like 30 setups in 8 locations in the course of a day. This was an early use of the Canon 5D and it proved its worth in focussing attention onto subject matter and away from sometimes stark backgrounds.
Skincare range launch
Danielle was looking to put together a crowdsourcing video for her new skincare range, simple but effective and on a limited budget. Having met many years ago, and with mutual colleagues handling photography, graphic design and web design, it was a natural fit.
The shoot was a 2 location affair, completed in a morning, with script and outline storyboard provided. To achieve a nice look the DSLR camera was the ideal choice.
Whilst much of the additional collateral for the video was provided, some graphics and photoshop work was required to bring everything together cohesively.
The programme involves creating videos around various subjects and harnessing the power of niche keywords to generate excellent SEO – 30k views to date on YouTube.
We are liaising with both graphic designer and web designer to ensure harmony. We have created bespoke animated idents, and a new playlist-rich YouTube channel.
The testimonials were paired with owner voiceover recorded onsite, venue shots, and mocked up shots of working practices, all using actual staff and patients. To this end all the elements were scheduled so as to be the most time efficient in terms of participants giving up their day.