Product teaser video ad

We brought a new product to life with this atmospheric product teaser video trailer.

This product teaser video for the launch of a new screwdriver had the brief that the product should never be clearly seen. I had the vision of a partially lit object on a plinth, with “lightning” going on around it. The first part was relatively easy; the latter was achieved using photographer’s flash guns. One of my favourite achievements to date.

After a planning session we shot everything in a day – logistically complex given the brief.

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