A new animated logo ident was required to harmonise all the videos, and some text graphic based on the same visual language were incorporated into the videos to make them more informative in terms of the client’s services.
Printing project case study
This project case study video for Pyramid Visuals covers a very exciting and high profile project the company undertook in December 2010, and involved tight deadlines including a shoot-to-online element with an 8 hour turnaround.
The shoot involved 3 separate trips to the client premises, all of which were at short notice due to the fluctuating project timescales. We conceived of the storyboard, worked on the scripting, and undertook proof-of-concept tests to ensure the client’s own footage could be integrated without problem. There were a few false dawns during the project but all came together in the end.
The finished work was unveiled in Brussels. Too costly to send me to cover the event, and the client was going anyway, so he filmed it and returned immediately to the UK. He drove straight to my house to drop off the footage and I edited it into the gap left at the end of the video. The press release and video went out the next day.
We worked on a project case study video for NFON. These involve interviews with clients to convey the project challenges and how they were met. The first of these was at motorsport specialists Prodrive in Banbury.
More exotic motoring machinery in front of the lens again (what a lucky guy I am). This was a testimonial shoot at the prestigious HR Owen in London. I’ll have my Bugatti in something other than brownish-purple though, thanks.