Category Archives: Video Production Wisdom

Video Production

Failing video campaigns

If at first you don’t succeed, give up. The mantra of a successful business? Unlikely. Faced with a marketing initiative that is failing, what are the options? Consider it a lost cause, a sunk cost, and move on? Sometimes, to … More…

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Talk about video

“When all is said and done, much more is said than done” This is a very accurate observation, but while it indicates that there is often a lack of implementation or follow-up, it does risk giving talking a bad name. … More…

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Video can cost more than money

Are you paying too little for video? “It’s unwise to pay too much, but it’s unwise to pay too little. When you pay too much you lose a little money, that is all. When you pay too little, you sometimes … More…

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Basics of framing on video

Get in the frame Creating a good looking shot is as important in video as it is in photography. Even if you are shooting video yourself and you don’t have a great environment, it is a good idea to at … More…

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Editing the video

The Video Edit It’s an interesting question – where is the video made – on the shoot, or in the edit studio? The logical answer is both -  you can’t do without the raw material, and you can’t do without … More…

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Engage your video audience quickly

Start well With time-poverty an increasing part of our busier lives, video content producers need to focus on retaining audience attention – giving customers a reason to start watching – and keep watching – their corporate and promotional videos. One … More…

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Watch out for copyright

Don’t let copyright music trip you up I came across a great blog this week and wanted to share the sentiment with you. Did you know that if you include copyrighted music as part of your video, YouTube can block … More…

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Preparing well for your video project

Preparing to succeed In 2010 a large format printing company was engaged to print a banner that would be a record breaker, and we were on hand to cover the story. One of the challenges of producing a PR-related video … More…

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Using text on video

5 Tips for Text and Captions The use of text and captions on corporate and promotional video can be an important part of conveying your message. With the wide availability of consumer-level editing software, screen capture tools and the ability … More…

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Video product demos

How-To’s generate customer goodwill Today’s blog is on a topic that resonated with me a few times in 2012, and came up in a blog by Digital Accomplice this week, so I thought I’d share it. How often have you … More…

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Beware the Backlight

Video – Backlit subjects One of the enemies of all video cameras, but more especially phone cameras and webcams, is backlight. When the subject you are shooting (which may be you!) is between the camera and a strong light source, … More…

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Don’t fear the camera

Fear of The Camera There are a lot of potential fears associated with joining the business video revolution. Some are understandable, some are universal, many are misplaced, and most can be overcome. There seem to be two main types. Fear … More…

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Tips for presentation filming

Seminar / Presentation / Workshop filming Tips   Filming presentations is a great way to generate cost-effective content. The material is already in place, as is the venue, and nerves are not focussed on performance for the camera. You can … More…

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What is your difference?

Use video to showcase your uniqueness. It’s been encouraging recently to have discussions with two potential clients who were USP focused when thinking about their corporate video. Whilst every customer is different, and all our video production work is bespoke, … More…

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Webcam Videos – ‘Ceiling Syndrome’

I am seeing a lot more of people’s ceilings and bedrooms nowadays than I used to.   Of course it isn’t what you think – stop right now! Video blogging is great, don’t get me wrong, and a webcam is … More…

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Top 10 Video Production Tips

Top 10 Video Production Tips The proliferation of video and online video hosting platforms is a result of both the democratization of video production and the appetite for consumption of the end product. This causes a double-edged sword – it … More…

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Video Image Quality

A Word on Video Image Quality I talked about the nebulous word ‘quality’ in video production in another blog, but it’s worth a minute specifically on video image quality which may help your output look a little better (if you … More…

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What is a quality video?

Hands up who wants a quality video! Have you ever heard anyone ask for something rubbish or not up to scratch? How would you feel if someone asked you to provide a product or service for them that was suboptimal? … More…

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Corporate Video Pricing

How Long Is A Piece Of String? It will be obvious to both those that commission corporate videos and those that produce them that price (cost) is often a sticking point, or a reason not to go ahead in the … More…

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