Author Archives: LondonCorporate

LondonCorporate

About LondonCorporate

I am a corporate video producer with a background in filmmaking and creative writing. We specialise in corporate web videos, and coverage of corporate events and seminars. Our discussions with you will be marketing led, results driven and full of ideas. If you want to get your business seen by potential clients, talk to us.

A week in my life

Corporate Video production – the life Here at London Corporate Media, there rarely a time when there aren’t a host of video production balls in the air, and a huge variety in the workload. As an insight into the type … More…

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Video search ranking

Are your videos appearing in Search? Video marketing theory is all very well but sometimes a crackerjack of an example comes along that just begs to be blogged. I feel that one of the great disciplines missing from many video … More…

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Failing video campaigns

If at first you don’t succeed, give up. The mantra of a successful business? Unlikely. Faced with a marketing initiative that is failing, what are the options? Consider it a lost cause, a sunk cost, and move on? Sometimes, to … More…

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Learning from failure

Failure is an option Back at the start of the millennium, when I was working in corporate land, creative endeavours were just a hobby. I had been writing books on and off for about ten years, but there was an … More…

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Video as Pull Marketing

As the world moves away from traditional “push marketing” towards less intrusive “pull marketing”, I would advocate that there are two types of pull marketing. One requires a constant regular effort to stay in front of customers, the other much … More…

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Who is watching your corporate video?

We are Here It was good to see a piece of promotional activity around a corporate video this week. You know the thing, a social media pointer – in this case a tweet – saying ‘Have you seen our video’ … More…

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Video for PR

Video for PR I had a gratifying conversation with a colleague recently, someone who knows what we offer but has never been a client. Actually, a business that already uses video very well as part of their marketing mix and … More…

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Finding a video producer

“When all is said and done, much more is said than done” This is a very accurate observation, but while it indicates that there is often a lack of implementation or follow-up, it does risk giving talking a bad name. … More…

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Join the video revolution

What’s holding you back? Three top barriers to businesses harnessing the power of video marketing are Fear of the camera Perception that it is expensive Belief that it doesn’t work Cure for the second – talk to some video people. … More…

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The cost of Corporate Video

Are you paying too little for video? “It’s unwise to pay too much, but it’s unwise to pay too little. When you pay too much you lose a little money, that is all. When you pay too little, you sometimes … More…

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Maximise your video exposure

Top 10 places to get your video seen As online social and sharing platforms continue to grow, there’s no excuse for not giving your corporate video the most exposure you can, and signposting it in as many places as your … More…

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Video Category on YouTube

Two quick tips for using Categories on YouTube One of the fields you need to complete when uploading your video to YouTube is the Category. Personally I think it’s one of the weak links on the platform, and belies its … More…

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Video trailers for business

Promotion through video trailers Film studios do it. TV channels do it. YouTube ads do it. Even authors do it. Trailers. Generating advance public awareness of a forthcoming product, service or event. Setting the marketing machine in motion, warming up … More…

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The viral video question

Don’t be viral, just be great I was talking with two colleagues this week, and the subject of the iconic Dollar Shave Club video came up. What I like about this video is that it illustrates a number of important … More…

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Video : Skill vs experience

How important is related experience? On a recent client shoot, one of the great lines in his script was a quote “Whatever got you here won’t get you there”. It’s an encapsulation of the need to move forwards, try new … More…

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Basics of video framing

Get in the frame Creating a good looking shot is as important in video as it is in photography. Even if you are shooting video yourself and you don’t have a great environment, it is a good idea to at … More…

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YouTube Embedding tweaks

Take control of the video player There’s a good chance that if you are using video on your website, you are hosting it on YouTube and using their embed code to put it onto one of your pages. YouTube embedding … More…

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Video editing

The Video Edit It’s an interesting question – where is the video made – on the shoot, or in the edit studio? The logical answer is both –  you can’t do without the raw material, and you can’t do without … More…

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Engage your video audience quickly

Start well With time-poverty an increasing part of our busier lives, video content producers need to focus on retaining audience attention – giving customers a reason to start watching – and keep watching – their corporate and promotional videos. One … More…

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10 Key YouTube Tips

10 Tips to make YouTube work for your business These 10 Key YouTube Tips are broadly listed in order of increasing complexity, but not necessarily in order of the best ways to drive traffic to your business. You need to … More…

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Reach your video audience

Where is your audience? As a business, you should know your demographic. This is easier said than done for some; socks are bought by everyone, wedding dresses by a very specific customer. Not only must marketing messages be targeted at … More…

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Copyright music for video

Don’t let copyright music trip you up I came across a great blog this week and wanted to share the sentiment with you. Did you know that if you include copyrighted music as part of your video, YouTube can block … More…

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