Author Archives: LondonCorporate

LondonCorporate

About LondonCorporate

I am a corporate video producer with a background in filmmaking and creative writing. We specialise in corporate web videos, and coverage of corporate events and seminars. Our discussions with you will be marketing led, results driven and full of ideas. If you want to get your business seen by potential clients, talk to us.

Ranking your videos

Are your videos appearing in Search? Video marketing theory is all very well but sometimes a crackerjack of an example comes along that just begs to be blogged. I feel that one of the great disciplines missing from many video … More…

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Failing video campaigns

If at first you don’t succeed, give up. The mantra of a successful business? Unlikely. Faced with a marketing initiative that is failing, what are the options? Consider it a lost cause, a sunk cost, and move on? Sometimes, to … More…

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Learning from failure

Failure is an option Back at the start of the millennium, when I was working in corporate land, creative endeavours were just a hobby. I had been writing books on and off for about ten years, but there was an … More…

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How effective is your pull?

As the world moves away from traditional push marketing towards less intrusive pull marketing, I would advocate that there are two types of pull marketing. One requires a constant regular effort to stay in front of customers, the other much … More…

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Who is watching your video?

We are Here It was good to see a piece of promotional activity around a corporate video this week. You know the thing, a social media pointer – in this case a tweet – saying ‘Have you seen our video’ … More…

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Carpe Diem

I had a gratifying conversation with a colleague recently, someone who knows what we offer but has never been a client. Actually, a business that already uses video very well as part of their marketing mix and leverages YouTube in … More…

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Talk about video

“When all is said and done, much more is said than done” This is a very accurate observation, but while it indicates that there is often a lack of implementation or follow-up, it does risk giving talking a bad name. … More…

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Join the video revolution

What’s holding you back? Three top barriers to businesses harnessing the power of video marketing are Fear of the camera Perception that it is expensive Belief that it doesn’t work Cure for the second – talk to some video people. … More…

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Video can cost more than money

Are you paying too little for video? “It’s unwise to pay too much, but it’s unwise to pay too little. When you pay too much you lose a little money, that is all. When you pay too little, you sometimes … More…

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Maximise your video exposure

Top 10 places to get your video seen As online social and sharing platforms continue to grow, there’s no excuse for not giving your corporate video the most exposure you can, and signposting it in as many places as your … More…

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Video Category on YouTube

Two quick tips for using Categories on YouTube One of the fields you need to complete when uploading your video to YouTube is the Category. Personally I think it’s one of the weak links on the platform, and belies its … More…

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Social icons on YouTube

Are you fully utilising your YouTube hyperlinks? Social media icons are becoming a staple part of website pages, as business owners invite visitors to connect with the company through all its online channels. ‘Follow us on Twitter‘ and similar are … More…

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Video trailers for business

Promotion through video trailers Film studios do it. TV channels do it. YouTube ads do it. Even authors do it. Trailers. Generating advance public awareness of a forthcoming product, service or event. Setting the marketing machine in motion, warming up … More…

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Is a ‘viral’ video ideal?

Don’t be viral, just be great I was talking with two colleagues this week, and the subject of the iconic Dollar Shave Club video came up. What I like about this video is that it illustrates a number of important … More…

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Video : Skill vs experience

How important is related experience? On a recent client shoot, one of the great lines in his script was a quote “Whatever got you here won’t get you there”. It’s an encapsulation of the need to move forwards, try new … More…

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Basics of framing on video

Get in the frame Creating a good looking shot is as important in video as it is in photography. Even if you are shooting video yourself and you don’t have a great environment, it is a good idea to at … More…

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Don’t be a YouTube egg!

Be brand consistent on YouTube Twitter ‘eggs’, uncompleted LinkedIn profiles, unbranded websites. A serious business would never allow that to happen. But the equivalent happens on YouTube all the time. Did you know that YouTube (and by implication Google) has … More…

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Consumers prefer YouTube to Twitter

Is your marketing split in tune with your audience? The above is a very informative graphic that I came across in a useful article this week. It concerns a report that essentially compares how businesses THINK they should be choosing … More…

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YouTube Embedding tweaks

Take control of the video player There’s a good chance that if you are using video on your website, you are hosting it on YouTube and using their embed code to put it onto one of your pages. It has … More…

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Editing the video

The Video Edit It’s an interesting question – where is the video made – on the shoot, or in the edit studio? The logical answer is both -  you can’t do without the raw material, and you can’t do without … More…

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Engage your video audience quickly

Start well With time-poverty an increasing part of our busier lives, video content producers need to focus on retaining audience attention – giving customers a reason to start watching – and keep watching – their corporate and promotional videos. One … More…

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10 YouTube ‘Musts’

10 Tips to make YouTube work for your business These Tips are broadly listed in order of increasing complexity, but not necessarily in order of the best ways to drive traffic to your business. You need to have a Channel, … More…

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