I am seeing a lot more of people’s ceilings and bedrooms nowadays than I used to.
Of course it isn’t what you think – stop right now!
Video blogging is great, don’t get me wrong, and a webcam is a very affordable way to go about it. Yes, I understand that you are connecting with an existing audience who wont mind a few foibles. Or I hope it’s an existing audience – is a home movie the right level of video marketing you want when trying to secure new customers? I know that it would switch me off.
It’s the laptop webcams or compromised home office spaces that are leading to Ceiling Syndrome. If you’re peering downwards at a webcam, then by default it is looking upwards, and often that means we can see the top of your office, lounge or bedroom walls, a chunk of ceiling, maybe some spiders webs (sack that cleaner!) and perhaps the corner of a John Lewis print.
Think about your last trip to the passport photo booth (remember the days when you waited 10 minutes and the pictures came out still moist?). The way that photo is framed – we’ll ignore the forced non-smile – is what you need to aim for.
In fact it’s not just the video that is suffering if you have Ceiling Syndrome. Your back, arms, wrists and neck might be taking a hammering too. Ask a physio or ergonomics expert : your screen should be at eye level when you are sitting down and facing front and level. I remember the fuss about display heights, RSI etc when I was back in corporate land in the 90s. The prevalence of laptops is undoing all that work.
I adjusted my monitor angles and heights earlier this year when I saw in the picture-in-picture just how unflattering the webcam angle was. Nobody wants to see your chin, nostrils or ceiling.
So look at your environment, keep your head up and lets banish Ceiling Syndrome.
Oh, and if you do have that annoying twinge, I can recommend Bevan Wilson Physiotherapy to soothe your ills.