Video Content Marketing

There is absolutely no doubting the rise and rise of content marketing, companies of all sizes are reaching new, larger audiences with their products and services and luckily, we know a bit about it. For the avoidance of doubt, here’s what we mean by content marketing…

The creation and appropriate distribution of online material, including blogs, social media posts, and the reason you’re here – video.

Video content can take many forms and there is no ‘one-size fits all’ approach. We have created videos featuring footage from events, conferences, presentations and even sales meetings. Talking head videos can be particularly useful and we have had cases where a client has asked us to film 25 short pieces in a single day. Not a problem – and very cost-effective into the bargain.

Whatever style you choose, content is king. Production values and delivery may differ but the one thing that we must ensure is compelling viewing. Now, there are many ways of ensuring this, we can advise on styles and scripts, we have autocue available to take the pain out of remembering lines. We can even guide your subject matter by telling you what will perform well on a Google search. We’ve got the results to prove it.

After all, content marketing is marketing. The clue is in the name. Marketing is designed to drive awareness. So it needs to work.

A real point of difference in our offering is that we not only recognise the power of YouTube but work hard to make it work for our clients. After all, if nobody is going to watch your video, why make it? Of course there are the traditional elements of key-wording and hyper-linking to consider but there is more to the effective use of this most powerful medium than you will get from a ‘top 5 tips’ article. There’s nuance and subtlety, experience and we’ll say it again, hard work to consider as well. Our ‘numbers’ stack up and they are traceable, uncomplicated and completely unambiguous, we deliver more YouTube viewers than other video producers – in fact over 4 million and counting.

Talk to us.

Related Projects

Clock exhibition promotional content

We have been working over an extended period to help promote the John C Taylor clock & watch collection. This involves sifting through a huge archive of video content, editing & uploading.

Marine software promo videos

We are working with this client on a series of sales-focussed demos of separate modules of their data visualisation and mapping software tools. We’re also helping them with promotional videos for their business, and event coverage.

Related Services

Video Editing Services

We offer a video editing service to produce content from footage you have already gathered. Clients come to us for help with editing and polishing Zoom recordings, webinars, online training materials, plus we offer subtitling services.

We produce screen-capture product demos, graphics-led videos & animation pieces.

 

Training & Internal Comms

Video can be used for training purposes, internal-only communication, dissemination to a restricted audience, or created for use in a non-promotional role e.g. use in a presentation. We can help with all of your needs in this area.

Corporate Video

Whatever the finished video looks like, we always focus on the key ingredients: your market, your message and your script. Our Corporate Video Production Services are about more than just what the viewer sees – we’ll go on the whole journey with you.